SB Pull Factor Workshop:
Enhance Your Brand Messaging
This half-day workshop inspires cross-functional teams to improve your brand’s sustainability messaging by exploring ways to shift culture towards sustainable living by creating a pull towards sustainability, rather than a push. Meet customers where they are by developing your strategy through the lens of consumer needs and core values, alongside the social and environmental issues that influence brand preference and purchase intent. Unlock bold, sustainability-driven communications ideas that are grounded in the core equities of your brand and resonate with consumers, while increasing brand relevance, engagement, and brand perception.