The SB Excellence in Execution™ series is a collection of playbooks detailing how best practices can be deployed to accelerate brand transformation and brand-led culture change in support of good growth. With behavior change at the heart of each playbook, these guides include best practices and a library of inspirational examples that drive action on the
SB Nine Sustainable Behaviors™ to effectively plan, create, execute and measure the impact of those practices. These guides have been co-created by the SB Member network, who share their best-in-class case studies and thoughtful insight on what they have found to be optimal creative solutions for their marketing strategies.
The Digitally Printed Packaging for Good playbook series focuses on how digital print technology can be used to drive impactful consumer engagement campaigns through co-creation and personalization. The era of “one size fits all” products is over. From our names on beverage labels to personalized products, the need for brands to be relevant, timely and authentic in how they communicate is crucial – especially as consumers are willing to pay more for personalized experiences.
The Retail Activation for Good playbook series focuses on how shopper marketing campaigns can be used to encourage consumers to adopt the SB Nine Sustainable Behaviors™. More often than not, consumers are voting with their dollars in support of sustainable products, and this playbook provides an opportunity for shopper marketing teams to drive activations that close the intention-action gap in retail.
The Films for Good playbook focuses on the important role that brands have in creating effective storytelling that inspires action and positive impacts for people and the planet. Learnings from the SB Ad Sustainability Awareness Platform™ (ASAP) tool, paired with top tips from renowned brand and creative leaders, reveal how effective storytelling can be created through video ad messaging in a way that communicates with authenticity, credibility, and relevance – allowing brands to drive positive behavior change and increase overall brand favorability.
The Social Media for Good playbook focuses on how the platform of social media can be used to drive sustainable living that results in good growth for our planet and our society. This playbook offers clarity and serves as a reference point for brands as they build out their social campaigns that drive demand for more sustainable products and services, inspire adoption of more sustainable behaviors at scale, and leverage culturally relevant moments to drive positive change.