The SB Excellence in Execution™ series is a collection of playbooks detailing how best practices can be deployed to accelerate brand transformation and brand-led culture change in support of good growth. With behavior change at the heart of each playbook, these guides include best practices and a library of inspirational examples that drive action on the
SB Nine Sustainable Behaviors™ to effectively plan, create, execute and measure the impact of those practices. These guides have been co-created by the SB Member network, who share their best-in-class case studies and thoughtful insight on what they have found to be optimal creative solutions for their marketing strategies.