Test your creative with the SB Ad Sustainability Awareness Platform™ (ASAP) and measure the power of your campaign’s ability to drive action against nine research-backed, most impactful, sustainable behaviors that consumers and brands can take together. This cutting-edge tool, co-created by a unique collaboration of leading global brands including
Procter & Gamble,
PepsiCo,
Visa,
and
Nestlé,
is designed to measure, compare and improve the efficacy of purpose-driven advertising.
Unlock learnings and insights from this tool, paired with top tips from renowned brand and creative leaders, which reveal how effective storytelling can be created with authenticity, credibility, and relevance through the SB Excellence in Execution™: Films for Good playbook.