Align on the Nine
All brands can align their sustainability strategy and marketing efforts to one or more of the SB Nine Sustainable BehaviorsTM.
Sustainable Brands’ innovative research revealed the nine most impactful sustainable behaviors that consumers and brands can take together to create positive change. These data-driven and expert-validated behaviors have been developed through qualitative and quantitative research, in conjunction with Project Drawdown and a renowned climate psychologist, and ladder up to the 17 United Nations Sustainable Development Goals.
Driving the adoption of the SB Nine Sustainable BehaviorsTM is at the center of how brands can align internally and with their consumers to drive good growth and close the sustainability intention-action gap.